What is web design? Web design is a method of conceptualizing, outlining, and developing a compilation of files that will define the layout, text/font styles, colors, arrangement, images, graphics, and use of interactive features on the published posts and pages which your site visitors will view.
So if you are thinking about web design as a source of income or just wanting to enhance the design of your blog, there are many resources and tools available to you to simplify the process of good web design. Even with the best resources for website themes, platforms, and design elements, there are best practices to follow to maximize user experience (UX); and by following these six design principles, one can be on their way to great design.
What is image optimization? Image optimization is the process of manipulating image assets to better process data and maximize efficient display. Optimizing your images can alleviate the negative aspects of large file size and slow-loading pages with no adverse affects to UX, and boost the performance of your website. Following are the two types of image file formats to choose for proper web design and good image optimization:
• Vector: Vector graphics are mapped to a two-dimensional coordinate grid, offer infinite resolution and small file sizes. They are most effective for graphical imagery consisting of geometric shapes.
• Raster: Raster-based images, such as JPEG, GIF and PNG, are ideal for complex imagery, photos and irregular detail. Raster graphics have an absolute resolution expressed in pixels.
Additionally, you may find image optimization useful for call-to-action buttons, apps, social media platforms and email campaign graphics. Free web-based tools for vector and raster image optimization may be found on the Internet with a simple search.
Colors and Fonts
The color palette you choose for your website is one of the most obvious elements about web design. Whether you use eye-popping contrasts or elegant hues, colors may beckon an emotional response from your visitors by consciously or subconsciously imparting meanings and feelings. Following are tips for choosing the right color for your website:
• Blank canvas: When starting web design from scratch, it may be useful to borrow the 60-30-10 rule from interior and fashion design. The 60-3-10 is a timeless decorating rule that can help you put a color scheme together easily. The primary color covers about 60% of page space. Contrast the primary color with 30% of a secondary color for a visually striking effect. Complement your primary and secondary colors with 10% of an accent color.
• Image: Create a unified web design by coordinating colors between photos and images and your website's layout.
• Objective: Color may also be used to influence user engagement according to the objective of your web design. A simple example is the color red, which typically signifies "stop". Though, using red for your CTA, if pertinent, could elicit a click through.
Use large and unique fonts that express your web design objectives. Fonts can subliminally impart who you are and what your website is about. However, keep in mind that readability is key. As a good rule of thumb, Sans-serif fonts are easier to read and generally more appealing than Serif fonts. Tools such as Google fonts is a great place to start.
Logos and Branding
A logo is the graphic symbol that represents a person, company or organization. A logo can also be purely typographic (a logotype or wordmark when only the letters of the name make up to the logo). When it comes to web design logos and branding, keep it simple and appropriate to your website's objective; and easy to read and recognize. In general, the fewer the colors the better. Print your logo in black and white to see if it is clear or if it needs tweaking. Keep in mind that your branding, identity and logo design need to be discernible on multiple devices.
What is included under the term brand is much harder to define. Branding website Visible Logic states,
It certainly encompasses the logo and the full visual position created by a strong brand identity; but it also includes many other areas that are not part of the strict design side of a business. These may include your content, messaging and story telling. A brand identity is the larger, distinct visual look that is associated with a company.
The navigation menu is an important web design element that should adhere to your demographic and website objective. Fortunately, you have several options for navigation location and design. Hamburger menus have become more popular with the rise of mobile devices. However, conventional drop-down menus aren't going away, and they provide better UX on larger displays.
Making your website or blog mobile friendly is really just using a
responsive template or theme. What is responsive web design? The majority of web searches now originate on mobile devices. This has prompted many web designers, bloggers, and small companies to go with a mobile-first web design with progressive enhancement for larger screens, or simply going with responsive web design.
Another consumer trend is viewing the same website across multiple devices. That is, a mobile or tablet device may be used when the user is on the go. The same user may finish browsing, reading or shopping via laptop or desktop after arriving home. Responsive web design responds to your audience and the device being used. Bear in mind that if your website isn't mobile-friendly, you can expect a) a high bounce rate (which is undesirable), and b) little help from Google in search results.
Website themes are popular with millions of entrepreneurs, small companies, and even large companies. Blog and website themes are an economical and efficient way to get your website up quickly. Moreover, the quality of website themes available is impressive. However, customizing your website or blog yourself is very time consuming. If you're going the do-it-yourself route, choose a user-friendly platform that you can easily understand and navigate.
In the end, you want to amplify or revitalize your brand. Design your site for a satisfying web experience! Look the part while making an unmistakable impression with your blog. Use critical planning and analysis for the design, and pay attention to feedback from users and/or friends - and build your
blog-creation into a simple and elegant piece of art.
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