Teaching and coaching blogs are typically used as marketing vehicles for certified trainers, life coaches, personal development experts and so on.
Certified professionals use their blogs as tools to provide information to other coaches and teachers, helping one another stay relevant. These blogs help to build strong coaching communities.
Blogs on coaching and teaching are used to attract new clients and build up your business. They do this by offering lessons, providing references from their current clients (name dropping if possible).
These blogs typically log more than 200 pages views per day, which translates into lots of new clients!