Keywords are keywords, terms, or phrases that people use when searching for web results in search engines link Google, Bing, or Yahoo. They are the actual words people enter into search engines search bar.
To discover specific knowledge about the exact terms people are searching related to your field, niche, product or service is vital to your blog or blog posts being found by people using search engines. Keyword research is a staple of successful bloggers because the outcome of their research helps them to develop content. It also directs their content and marketing strategy.
Keyword research helps your blog posts get found for the search terms your audience cares about and are looking for. Don’t you want to know what your prospective audience is searching?
Relevant Keywords - You start your keyword research by making a list of general, but important words that people in your niche would know and use - they are known as Relevant Topics and are based on what you know about your niche (expertise).
Relevant Key Phrases representing the Relevant Topics - Take your list of Relevant Topics and start to make sub-topics representing each keyword (general topic). Basically, you are listing the subtopics words that make up the general keyword topic/
Related or Similar Terms - Don’t stop with Relevant Topics. Drill down into related or similar keywords that also define or describe your niche. These are related terms that would be used in relation to your specific topic. The Related or Similar words, terms, and phrases are the sub-sub-topic to your Relevant Keywords.
For brainstorming, you can always go to Google.com and search the list of terms you have compiled. Go to the bottom of the Google search results page, and look for “related searches”.
Long-Tail Keywords/Phrases - In your particular niche there are probably known “phrases” that are popular, or at least used by people in your area of expertise. These phrases are known as long-tail keywords. Long-tail phrases are made up of several words, at least three words, and perhaps up to 5 o 6.
Research Your Competition and Discover Their Keywords - If your competitor is ranking well in Google, and getting a great deal of traffic, what are they ranking for? Specifically, what keywords, key phrases, or relevant terms do they use to show up in Google search results? Eventually, if you want to grow your blog and increase your traffic, you can get their easier by exploring the work that your competitor has already figured out.
Using Keyword Tools to your advantage - Google offers the Keyword Planner. Through this tool you can get all kinds of value statistics about your niche and the keywords therein. By using the Google Keyword Planner, you can discover search volume and traffic estimates for your keywords and key phrases. There are many other keyword tools out there, some free, but the best one’s you will have to pay for.
For more on Keyword Research see the articles listed below: