In the last quarter of each year is the best time for bloggers to prepare their marketing plans for the new year. In this case, you should have already set up your marketing plan for 2016. In case you have not, this article is designed to help guide you through the goal setting process - setting goals and strategies in a comprehensive marketing plan.
The foundation for all your marketing efforts can be captured in your marketing plan. Your plan will be a vision of what you want to do and what you decided is your "success." Your plan will be totally dependent on your vision, what you plan to achieve, and the mechanisms of determining whether or not your objectives have been reached.
What is a “marketing plan”? The simple definition is a list of goals and strategies you set to improve your blog or business related to your blog. For example, you might want to increase readership, deepen loyalty, and increase revenue (which just so happen to be interrelated).
Logically, the more loyal readers you have, the more revenue you receive. But the question is… how are
Logically, the more loyal readers you have, the more revenue you receive. But the question is… how are you going to actually achieve your goals? Our goal with this article is to help you figure this out.
Some real life examples for your 2016 first quarter marketing goals could look like this;
“In the first quarter of 2016 I will increase my total revenue by 50%, I will increase my readership by 1,000 followers, and my 50% of all my followers will engage with my blog each week.” You might also have, “In the first Q of 2016 my Facebook and Pinterest followership will increase by 20%, and I will start a Linkedin account as a new channel to attract more followers of my blog.”
These are simple goals meant only to be examples. What your goals actually look like will be dependent upon your specific situation and desires.
Once you have your goals set, now you have to figure out how you are going to achieve them. You have to lay out a strategy on how you will achieve these goals. The more detailed your strategy is for each goal, the more likely you will achieve your goals.
The combination of your goals and strategies will make up your plan. Essentially, you layout what you want to achieve in the first three months of the year, and then you lay out how you are going to make it happen.
The return on investment (ROI) for your marketing plan is basically the benefit resulting from your efforts (investment of time and resources, including cost) toward fulfilling your marketing plan. A high or low ROI means the investment of resources the benefit resulting from your efforts (investment of time and resources, including cost) toward fulfilling your marketing plan. A high or low ROI means the investment of resources is either good or bad related to your investment cost.
Setting the right goals and strategies is an art and a science completed by people who have developed or acquired excellent marketing skills. It takes time to become an excellent marketer. Becoming a skilled marketer involves trial and error, research, mistakes and successes, and education. Below are a few tips that we believe you will find helpful.
1. Start Simple: If you’ve never created, followed or completed a marketing plan, start with a “quarterly” plan. Then, after you’ve done several quarters, you can add a weekly and annual plans.
2. Stay with Simple: One thing many bloggers do with their first marketing plan is to set too many goals, and at the same time fail to focus on the “how to accomplish” the many goals. Avoid setting too many goals, and stay away from unrealistic goals.
3. Set Your Priorities: When setting goals, give each one a priority. That way, if things get hairy during the quarter, you can adjust your focus on the most important goals
4. Make Your Goals Achieved Through Measurement: Avoid setting goals that can’t measured. Stay away from abstract or vague goals. State your goals in a way that you can measure.
5. Focus on what works and what needs to be fixed: When setting your marketing goals, you should attempt to improve your strengths (get the most out of what you are doing well), and try to fix the things that are broken (holding you back).
For your edification, we have posted a really good article from Elena Terenteva from SEMRUSH Blog, originally posted on January 13th, 2016. To see Elena's article, click on "Next Page" below. You don't want to miss her expert coaching and advice.
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