Some experts (we shall refrain from using names) in the social media world emphatically declare that bloggers should never hire a social media expert (outsource) to run their Social Media. And, never hire a “social media expert” as an employee.
These Social Media experts believe that the bloggers themselves need to be the social media experts. These experts state that Social Media should be a part of the foundation serving your readership - building real engagement, and therefore, creating loyalty.
They say that "Social Media" for Bloggers should never be about saving time, marketing, or sales. They make the argument that Social Media is what separates a business or corporation from a blogger. The fact is that bloggers are much more intimate and personal, and therefore, a blogger can't outsource their SM.
For a blogger to hire out their Social Media is like a mechanic hiring a rookie novice newbie mechanic to work on his prized car. An outsourcer could never do the job that the blogger does, nor can an employee.
Hiring out Social Media is to make SM out to be just another “marketing scheme”. These experts say that hiring out the Social Media will not work, and it’s a waste of time and money. You know, I think I agree with these experts.
For bloggers, Social Media should be all about engagement with people, all about building real authentic relationships, and all about transparency. At least, if you want to be a successful blogger that is.
Blogging is about using Social Media to build an audience that wants to know your story, glean from your wisdom, get your unique opinion, and hear your advice - because you’ve been their expert. To farm your SM out to someone else is not good.
The SM gurus are saying, “be yourself, be authentic, and keep Social Media as an extension of your blog.”
Here is what I believe… bloggers are about relevance, so be relevant through your Social Media channels just like you are in your blog posts. Successful bloggers know their audience. Therefore, to continue to know your audience, you must engage and be personal through Social Media.
However, there is one caveat. If you are looking for a Social Media expert to help you to become a better blogger using Social Media, then great - especially if your blog makes money and you want to make more money without losing your audience. Get some expert advice and strategy.
If you are looking for coaching, advice, or support, on how to improve engagement with your audience through your blog, then maybe you are on to something. If your blog is a business, and you want to improve your business, then hiring a consultant or strategist is very smart. If this is the case, I want to introduce you to someone who might be able to help.
Meet Mandy Edwards of ME Marketing Services. Mandy is a proud graduate of the Terry College of Business at the University of Georgia. Mandy has a thorough marketing background of over 12+ years covering sales, event planning, local store marketing, advertising and now social media guru.
Today I read an article from Mandy posted on her blog - "10 Marketing Facts You Need to Know Going into 2016". I really enjoyed her article - it was very informative. After reading her article, I snooped around her website. I liked it so much I decided to post her article here.
To read Mandy’s article, "10 Marketing Facts, You Need to Know Going into 2016", click on "Next" button below. This is really good stuff, and you don’t want to miss it.
About BlogNetwork - Today we are successful bloggers, authors, strategists, consultants, and speakers. What does that mean, really? Essentially, we have been very successful at “being found online”, or at least, our blog posts are found online. We create quality content that resonated with our target audience. Overtime, through blood, sweat, and tears, we’ve built a massive group of friends and followers.
Each person involved in the founding of the BlogNetwork has a unique “blogger’s story” - how we started, why we started, and how we became successful. However, we also have a few things in common. Our “blogger’s stories” are riddled with bumps and bruises, trials and errors, and fortunately, a great deal of enjoyment and success. Moreover, we all had vision and passion, at least enough to keep going through the rough spots.
Content Reading "10 Marketing Facts You Need to Know for 2016", click "Next Page" below.