What is your ROI from email marketing?
Are you getting the list hosting service that you need, or think you need? All too often list hosting providers say one thing, and do another - meaning, you are not getting your money's worth and need more services than what you are receiving.
The BlogNetwork is a noble pursuit born from the heart. We are here to help you build blog and grow your blogging audience. We are a network of “master bloggers” who have banded together to share our knowledge with anyone with a passion for telling their story through blogging.
"Today we bring you a solid tip on list hosting providers and how you can improve your service, and maybe lower your cost."
The BlogNetwork are the blogging forerunners, the first generation of bloggers - we've learned by making mistakes.
We all know the importance of setting up a mailing list and being able to connect with readers after they leave our site. What many bloggers don’t realize is they could be doing their email collection, management, and marketing a whole lot better - and possibly cheaper.
In this article, we highlight three of the most common ways your list hosting provider may not only be costing you money but also limiting the true potential of your email marketing efforts. Read through the three list hosting issues below and see if any currently affecting your email marketing and ROI.
1 – Poor Email Delivery Rates: One of the most common reasons why your list hosting provider might be killing your ROI, is that they simply aren’t getting into all of your subscriber inboxes. It’s a constant mission for providers like Aweber, MailChimp, ConvertKit and all the major players to try and keep their email delivery rates as high as possible.
No matter what your list hosting provider says, this is something you will simply need to test on your own. This can be done by setting up your own email accounts on various providers and seeing if your mass mailing are getting through, or you can try any of the email cleanup and delivery tracking services out there who can do this for you.
"Bottom line, you must be getting into the inbox for your marketing outreach to be effective!"
Looking for some good resources on email deliverability? Here’s one on how to improve delivery rates, and here’s another for checking email reputation and seeing where they might be getting blocked or bounced.
2 – Billing You For Unsubscribed Emails: For the most part, setting up a list hosting account with any of the major players is relatively cheap. Aweber for example has a promotion where the first month of list hosting and delivery is just $1. The monthly rate then increases based on the number of subscribers you have on your list.
However, what most customers don’t realize is that they may also be paying for all of their “unsubscribed” emails as well. This means if you have an active list of 50,000 subscribers and 20,000 end up unsubscribing… you would still be paying for a 50,000 subscriber a month plan.
"To fix this, you would need to log in to your list hosting account and manually remove all of these unsubscribes."
You can also refer to this article here to see a running list of list hosting providers and if they are charging users for unsubscribes.
3 – Poor Customer Support and Broken Promises: Just like anything else in the world of business and online marketing, you need to be careful who you work with. Not only in terms of saving money and making sure your emails are getting delivered, but also that you can trust someone with your data and not try to pull a fast one over on you in the process.
This is something that Jeremy Schoemaker recently had to deal with while hosting his mailing list with Maropost.
Long story short, Jeremy is a well-known entrepreneur and veteran in our space and he was looking to use Maropost for his latest project. After collecting hundreds of thousands of emails and using Maropost to mail out to them, Jeremy continued to have problems with the service and was getting billed more and more for promised services that were never delivered.
In the end, Jeremy decided to leave Maropost and take his email list with him elsewhere — however, the disaster with Maropost ended up costing him a lot of lost time, money and plenty of frustration.
"Best part of it all… once Jeremey told Maropost they could close out his account… they tried to bill him for $6,000!"
With all of that being said, the most important thing email marketers and list owners can do is take the time to know exactly who you are working with. This is especially true when it comes to the management and delivery of your email list, as it’s one of the most important assets there is for an online business.
Who is your recommended list hosting solution and what did you decide to go with them?
More about the BlogNetwork - Each person involved in the founding of the BlogNetwork has a unique “blogger’s story” - how we started, why we started, and how we became successful. However, we also have a few things in common.
Our “blogger’s stories” are riddled with bumps and bruises, trials and errors, and fortunately, a great deal of enjoyment and success. Moreover, we all had vision and passion, at least enough to keep going through the rough spots.
The truth is that we’ve blazed the blogger’s trail and learned the hard way - we are the pioneers of the blogging world. We sure could have used some advice, coaching, and support from successful bloggers who went before us - but we were the first generation. If you need help, advice, or coaching, do not hesitate to contact us. We can help. We specialize in helping bloggers monetize their blog - Contact Us here.